When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea: put a virtual store in the subway so busy consumers can buy stuff with their cell phones while they wait for the train.
Now, instead of relying on a brick-and-mortar storefront, businesses can just put life-size pictures of their wares in high-traffic public spaces. Sure, it doesn’t solve issues like rampant consumerism, wasteful food transport practices, or obesity, but it’s an interesting innovation nevertheless.
